Canned tuna is one of Calvo’s key products. However, consumers see this good as a commodity. There is nothing memorable about canned tuna — or that's what they all thought.

We decided to add a bit of storytelling to this product, so we created "The Tuna Fish that Turned into a Balloon." The story of a tuna fish that swallowed a bunch of coins, swelled up, and rose to the sky.

With the help of the illustrator Bakea and the production company Herokid Studio, the story was transformed into a videogame in which the user-controlled tuna ploughed through the skies.

The game must have been addictive, because once the initial campaign ended, lots of people asked us to extend it. So, we created eight different levels, three types of firing modes, and a bunch of creatures hell-bent on making it harder for our balloon-tuna. There was also a hidden bonus level with extra lives and, of course, a final boss fight.

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Recognition:

CdeC: 1 Merit

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